Are children really more creative than adults? To put this popular theory to the test, LEGOLAND Discovery Center Dallas/Fort Worth is challenging kids and adults to go head-to-head and battle it out in the Ultimate Imagination Build-Off Challenge. At scheduled 5-minute build competitions throughout the month of July, kids and adults will be tasked with building a LEGO creation straight from their imagination - no limits, no boundaries, no rules - just pure creativity. The attraction’s Master Model Builder will select the winning models based on imagination and creative talents. Winners will receive a trophy and be entered into a grand prize drawing for a chance to win a private build session with the Master Model Builder.