Donna Hegdahl, Christi Mulkey
Park Place Lexus recently hosted the Women Presidents’ Organization (WPO) at its Grapevine dealership.
“We were honored to host a meeting of such innovative and successful women,” said Sherry Miller, vice president of Human Resources for Park Place Dealerships. “We’re always looking for inspiration for our female members (employees) as well as ways to better connect with our female clients.”
Lexus introduced a program last year called The Lexus Difference that’s meant to improve members’ interactions with women, millennials, and multicultural buyers. Women wield 80% of the influence in a purchasing decision. So whether a woman is the sole decision maker or not, she’s going to influence the outcome. The man doesn’t care whom you’re addressing, but women often feel left out.
“Our goal has never been to just sell cars,” continued Miller. “We want to develop long-term relationships with our clients and their families. We have many multi-generational clients who have bought numerous cars from us over the years, and they wouldn’t trust anyone else to service them.”
Park Place also recently introduced a new sales program that provides negotiation-free, upfront pricing, with dedicated personal consultants to accompany buyers throughout the entire sales process. Called “One Touch,” the program is focused on offering a fair price on both the trade-in and purchase while respecting the client’s time to create an easy, positive buying experience.
The WPO is the premier peer advisory organization connecting women who own multi-million dollar companies. In monthly meetings across six continents, chapters of 20 women presidents from diverse industries invest time and energy in themselves and their businesses to drive their corporations to the next level. Local WPO chapters are coordinated by a professional facilitator and meet monthly to share business expertise and experience in a confidential setting. For more information, call 212-688-4114 or visit www.womenpresidentsorg.com http://www.womenpresidentsorg.com> . Follow them on Twitter @womenpresidents or on Facebook @TheWPO.
Located at 901 Highway 114 East, Park Place Lexus Grapevine is the only automobile dealership to ever win the prestigious Malcolm Baldrige National Quality Award. The award is the only formal recognition of performance excellence of both public and private U.S. organizations given by the President of the United States. The dealership has also been recognized as an elite of Lexus Dealer 16 years in a row, and received a #1 national ranking in customer satisfaction.
Ken Schnitzer founded Park Place Dealerships in 1987 with a single Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships employs more than 2,000 people and operates 18 full-service dealerships representing luxury brands including Lexus, Mercedes-Benz, Porsche, Infiniti, Volvo, smart, Jaguar, Lotus, Rolls-Royce, Bentley, McLaren, and Maserati. For more information about Park Place Dealerships, visit parkplace.com http://parkplace.com> .